Audiovisual Data: Data-Driven Perspectives for Media Studies. 13th Media Mutations International Conference

Authors

Giorgio Avezzù (ed)
University of Bergamo image/svg+xml
Marta Rocchi (ed)
University of Bologna image/svg+xml
DOI: https://doi.org/10.21428/93b7ef64.ddf0a578

Keywords:

data-driven methods, audiovisual media, film and media studies, computational analysis, television studies, digital methods, quantitative approaches, digital humanities

Synopsis

The international conference Media Mutations, in its thirteenth edition, focuses on datafication of audiovisual media content and audiences, and data-driven methods and methodologies for the study of films and TV series. Quantitative perspectives applied to narrative audiovisual texts and consumption have not been absent in the history of film and media studies, but they have often been received with some resistance from proponents of more traditional approaches. However, in recent years, influential researchers’ initiatives have highlighted both an opportunity to explore the potential of these studies and a gap between the possibilities of digital data and computational tools and their application in media studies. Nowadays, as data analytics and artificial intelligence strategies have gained importance in many areas of the media industries, the number of data-driven studies has also increased and gained traction in the academic debate and in the wider field of film, media, and sound studies. Indeed, several methodological lines of inquiry have been developed to discover patterns, trends, or characteristics of audiovisual products, such as processing textual objects through multimodal approaches, social discursivity through automated software, or evaluating production and consumption processes through social network analysis and modeling techniques. All these research projects are based on specific tools for the collection and analysis of audiovisual media data through statistical and modeling tools.
Drawing on these considerations, the conference aims to bring attention to and promote discussion on systematic methods to conduct data-driven research in film and media studies. The conference intends to be an opportunity both to investigate what we can do with data, and the analytical and interpretative possibilities at stake, and to reflect on what data can be (and what kind of data we must deal with), to problematize the possible limits of such approaches to the study of audiovisual narrative media.

Chapters

Author Biographies

Giorgio Avezzù, University of Bergamo

Giorgio Avezzù is assistant professor at the University of Bergamo (Italy). He is the author of two books dedicated to the relations between audiovisual content and geography; the most recent one (L’Italia che guarda, 2022) discusses the geographies of audiovisual consumption in Italy. He is also co-editor of two journal issues dedicated to the relations between geography, cinema, media and visual culture, Cinergie 10 2016 and Necsus: European Journal of Media Studies 7(2) 2018. Among his most recent publications is an article for GeoJournal (2022) mapping the market for foreign cinema in Italy during the last twenty years. 

Marta Rocchi, University of Bologna

Marta Rocchi is a junior lecturer at the Department of Arts at the University of Bologna. Her research interests concern data-driven approaches for the study of narrative ecosystems, gender inequalities in the audiovisual industry and climate change communications in screen industry. Her publications include a book, several papers in peer-reviewed journals and a book chapter. She was curator of special section of SERIES journal on “Making Models of Contemporary Serial Media Products”. Among her most recent publications are: “Modeling Narrative Features in TV Series: Coding and Clustering Analysis” (2022 with G. Pescatore), “Environmental Misinformation and Audiovisual Serial Narratives: An Automatic Analysis of the Twitter Social Discursiveness on Seaspiracy” (2022), “Women’s Labour in TV Series Production: A Comparative Analysis of Italian Generalist TV and Pay Platforms (2016-2019)” (2023).

Audiovisual Data: Data-Driven Perspectives for Media Studies. 13th Media Mutations International Conference

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Published

July 10, 2023

Series

Conference Proceedings
Copyright (c) 2023 The Authors

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Details about this monograph

ISBN-13 (15)

9788894731804

How to Cite

Avezzù, G., & Rocchi, M. (Eds.). (2023). Audiovisual Data: Data-Driven Perspectives for Media Studies. 13th Media Mutations International Conference. Media Mutations Publishing. https://doi.org/10.21428/93b7ef64.ddf0a578