TV Reception via Social Media Analysis: The Case of Doc – Nelle tue mani

Authors

Stefania Antonioni
University of Urbino image/svg+xml
Dom Holdaway
University of Urbino image/svg+xml

Synopsis

This chapter adopts a data-led approach to studying the reception practices and discourses on social media of a TV series: Doc – Nelle tue mani. The series is one of the more traditional flagship products of Italian public broadcaster Rai in recent years, and one of the most successful Italian medical dramas. The essay examines user interactions with the show on two social media platforms – Instagram and Youtube – focusing, in particular, on the prevalent themes in comments and discussions and the kinds of visual content and images remediated from Doc. Data regarding user interactions is scraped using a variety of digital tools and then subjected to quantitative and qualitative readings. The analysis indicates that the COVID-19 pandemic, which has affected both the production and the storyline of the show, is a recurrent theme in user interactions on Instagram. It also indicates that the most popular remediated content on YouTube refers to the show’s music and to its stars, and first and foremost the lead actor Luca Argentero.

Author Biographies

Stefania Antonioni, University of Urbino

Stefania Antonioni is associate professor of Television Studies at the Department of Communication, Humanities and International Studies of the University of Urbino Carlo Bo. Her research interests include transmedia narratives, audience reception online and offline, TV serial narratives, visual studies. She authored the book Imagining. Serialità, narrazioni cinematografiche e fotografia nella pubblicità contemporanea (2016) and several articles, among which “‘SKAM Italia Did it Again’: The Multiple Lives of a Format Adaptation from Production to Audience Experience”, in Critical Studies in Television 16(4) 2021 (with L. Barra and C. Checcaglini); “From Parenthood to Tutto può succedere: Ready-made elements and cultural translation”, in VIEW Journal of European Television History & Culture 9(17) 2020 (with C. Checcaglini).

Dom Holdaway, University of Urbino

Dominic Holdaway is associate professor of Film at the Department of Communication, Humanities and International Studies of the University of Urbino Carlo Bo, where he teaches undergraduate and postgraduate courses in film history, film distribution and media industry studies. His research is focused on the politics of audiovisual media, both in terms of production/ distribution politics and representation agendas. He is currently working on a NETIAS CAT project entitled Screening European Populisms. He has published various articles on Italian film and television, including “The Neglected Spaces of Feminism and Queer in Contemporary Italian Political Cinema”, in Zapruder World (2020) and “Peppino Impastato in Made and Unmade Scripts: The Standards and the Limits of Engaged Cinema”, in La valle dell’Eden (2022).

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Published

July 10, 2023

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Antonioni, S., & Holdaway, D. (2023). TV Reception via Social Media Analysis: The Case of Doc – Nelle tue mani. In G. Avezzù & M. Rocchi (Eds.), Audiovisual Data: Data-Driven Perspectives for Media Studies. 13th Media Mutations International Conference (pp. 141-161). Media Mutations Publishing. https://doi.org/10.21428/93b7ef64.6bec3626