A Doubtful Handshake: The Promising Frontier of Data-Driven Film and Media Studies

Authors

Giorgio Avezzù
University of Bergamo image/svg+xml
Marta Rocchi
University of Bologna image/svg+xml
DOI: https://doi.org/10.21428/93b7ef64.fa016619

Synopsis

The book explores the growing interest in using data-driven methods to analyze audiovisual media content and audiences, challenging the historical resistance to quantitative perspectives. Its primary objective is to promote insightful discussions on the impact of these approaches in the field. By examining the possibilities and limitations of working with data, the book critically explores new avenues for studying audiovisual narrative media. The contributions from the Media Mutations conference provide valuable insights into systematic methods for conducting research in film and media studies, with a specific focus on contemporary audiovisual products. Additionally, the book emphasizes the significance of addressing diversity issues within these methodologies, acknowledging the importance of inclusivity and representation in research practices.

Author Biographies

Giorgio Avezzù, University of Bergamo

Giorgio Avezzù is assistant professor at the University of Bergamo (Italy). He is the author of two books dedicated to the relations between audiovisual content and geography; the most recent one (L’Italia che guarda, 2022) discusses the geographies of audiovisual consumption in Italy. He is also co-editor of two journal issues dedicated to the relations between geography, cinema, media and visual culture, Cinergie 10 2016 and Necsus: European Journal of Media Studies 7(2) 2018. Among his most recent publications is an article for GeoJournal (2022) mapping the market for foreign cinema in Italy during the last twenty years. 

Marta Rocchi, University of Bologna

Marta Rocchi is a junior lecturer at the Department of Arts at the University of Bologna. Her research interests concern data-driven approaches for the study of narrative ecosystems, gender inequalities in the audiovisual industry and climate change communications in screen industry. Her publications include a book, several papers in peer-reviewed journals and a book chapter. She was curator of special section of SERIES journal on “Making Models of Contemporary Serial Media Products”. Among her most recent publications are: “Modeling Narrative Features in TV Series: Coding and Clustering Analysis” (2022 with G. Pescatore), “Environmental Misinformation and Audiovisual Serial Narratives: An Automatic Analysis of the Twitter Social Discursiveness on Seaspiracy” (2022), “Women’s Labour in TV Series Production: A Comparative Analysis of Italian Generalist TV and Pay Platforms (2016-2019)” (2023).

Audiovisual Data: Data-Driven Perspectives for Media Studies. 13th Media Mutations International Conference

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Volume

Audiovisual Data: Data-Driven Perspectives for Media Studies. 13th Media Mutations International Conference

Pages

7-21

Published

July 10, 2023

Series

Conference Proceedings
Copyright (c) 2023 The Authors

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Avezzù, G., & Rocchi, M. (2023). A Doubtful Handshake: The Promising Frontier of Data-Driven Film and Media Studies. In G. Avezzù & M. Rocchi (Eds.), Audiovisual Data: Data-Driven Perspectives for Media Studies. 13th Media Mutations International Conference (pp. 7-21). Media Mutations Publishing. https://doi.org/10.21428/93b7ef64.fa016619