Intellectual Property and the Audiovisual Industries

Authors

Christopher Meir
Carlos III University of Madrid image/svg+xml
Marco Cucco
University of Bologna image/svg+xml
Paola Brembilla
University of Bologna image/svg+xml

Synopsis

This introduction frames intellectual property (IP) as the foundational concept underpinning the audiovisual industries, encompassing legal, economic, cultural, and creative dimensions. The authors argue that IP has been essential to the distribution and monetization of films and television since the inception of cinema, continuing through the massification of television and into the contemporary era marked by video-on-demand platforms and generative artificial intelligence.

The issue builds upon recent scholarship examining franchise production, remaking practices, and streaming platforms across Hollywood, European, and global contexts. Current debates are driven by concerns over American streaming platforms' control of IP ownership and uncertainties surrounding AI's use of existing IP and creation of new audiovisual works. These tensions have manifested in high-profile strikes by American guilds and aggressive lobbying efforts for EU directives protecting creative workers, though political responses face challenges due to slow legislative timelines and the low priority afforded to audiovisual policy.

The introduction explores contemporary IP management through narrative repurposing practices—including reboots, requels, and legacyquels—that rejuvenate franchises while maintaining affective connections to legacy content. It examines how IPs function as modular, extendible assets managed through multi-layered storytelling mechanisms that differentiate audiences based on familiarity levels, transforming fan knowledge into cultural capital.

The collected articles analyze IP from multiple perspectives: legal and authorship challenges posed by generative AI, streaming platform strategies at Paramount+ and Netflix, piracy and fair use, fan editing practices, transnational circulation of Italian television drama, and South Korean industry practices that prioritize IP protection over human wellbeing. Together, these contributions demonstrate IP's position as the central commodity in contemporary media industries, with implications that will only grow in significance.

Author Biographies

Christopher Meir, Carlos III University of Madrid

Christopher Meir is Assistant Professor in the Department of Communication at the Universidad Carlos III de Madrid. He has published widely on industrial issues and European cinema, including the monograph Mass Producing European Cinema: Studiocanal and Its Works (Bloomsbury, 2019) and the edited collection European Cinema in the Streaming Era: Policy, Platforms, and Production (Palgrave Macmillan, 2024), which he co-edited with Roderik Smits. He has also acted as a consultant on issues related to streaming platforms for organizations including the European Commission, Eurimages and the European Audiovisual Production Association (CEPI). Along with Petar Mitric, he authored a report for CEPI which dealt specifically with intellectual property rights in the European audiovisual industries.

Marco Cucco, University of Bologna

Marco Cucco is Associate Professor and Head of the postgraduate Master in Film and Audiovisual Management at the Department of Arts, University of Bologna, where he serves as coordinator of the PhD Program in “Arts, History, Society”. He received his PhD in Communication Sciences at the University of Lugano (Switzerland), and he has been visiting scholar at several universities: City University of New York (USA), Université de Lorraine (France), University of Leeds (UK), and Universiteit Antwerpen (Belgium). His research interests concern mainly the film industry and policy. He wrote three books and many articles published by peer-reviewed journals like Studies in European Cinema, Film Studies, European Journal of Communication, Media, Culture & Society, Journal of Transcultural Communication, Journal of Italian Cinema & Media Studies. He is currently vice-chair of the Film Studies Section of ECREA (European Communication Research and Education Association).

Paola Brembilla, University of Bologna

Paola Brembilla is associate professor at the University of Bologna, where she teaches Television and Digital Media. Her research interests concern the interplay of business models, narrative forms and socio-cultural contexts in serial narratives, especially TV series and media franchises. She is the author of articles, chapters and books, among which La televisione italiana. Storie, generi e linguaggi (with L. Barra and V. Innocenti, Pearson 2024), Franchise Mediali. Industrie, narrazioni, pubblici (Pàtron, 2023) and It’s All Connected. L’evoluzione delle serie TV statunitensi (Franco Angeli, 2018). With Ilaria A. De Pascalis, she edited the volume Reading Contemporary Serial Television Universes (Routledge, 2018).

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Published

December 5, 2025

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Meir, C., Cucco, M., & Brembilla, P. (2025). Intellectual Property and the Audiovisual Industries. In P. Brembilla, M. Cucco, & C. Meir (Eds.), The Matter of Intellectual Property: Studying the Economic, Political and Cultural Nodes of the Contemporary Media Industries. 15th Media Mutations International Conference (pp. 7-13). Media Mutations Publishing. https://doi.org/10.21428/93b7ef64.33ee1b5c