From Memory to Streaming. The Role of Historical Archives in Strengthening Public Television’s OTT in Spain

Authors

Tamara Antona Jimeno
Complutense University of Madrid image/svg+xml
Ignacio Nevado
Complutense University of Madrid image/svg+xml

Synopsis

This study examines how three regional public OTT platforms – 3Cat (Catalonia), AGalega (Galicia), and ETB Plany (Basque Country) – use historical archives to engage audiences. The hypothesis is that archives, especially when presented in co-official languages, help strengthen cultural identity and foster emotional connections through nostalgia. The platforms feature iconic past content in well-organized thematic collections with high visibility. ETB Play stands out for its archival focus and “collective memory” section; 3Cat for its strong editorial curation and social media impact; and AGalega for its broad, accessible offer. Overall, archives emerge as a strategic asset in the digital transformation of regional public broadcasters. 

Author Biographies

Tamara Antona Jimeno, Complutense University of Madrid

Tamara Antona Jimeno is assistant professor in the Department of Journalism and Global Communication at the Complutense University of Madrid, where she teaches courses on the history of communication. She is accredited as a University Professor and has six years of research recognized by ANECA (2013–2020). From 2016 to 2022, she served as Director of the Research Office and the OTRI at the International University of La Rioja (UNIR). Her main research interests focus on hate speech and the history of social communication, with special focus on television. She has participated as a research team member in five competitive, publicly funded research projects.

Ignacio Nevado, Complutense University of Madrid

Ignacio Nevado is assistant professor at the Complutense University of Madrid. His main lines of research focus on the presence of hate speech in the media, as well as its representation in film and television fiction. He also has publications in high-impact journals related to script analysis, character studies, and television programming. 

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Published

February 25, 2026

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Tamara Antona Jimeno, & Ignacio Nevado. (2026). From Memory to Streaming. The Role of Historical Archives in Strengthening Public Television’s OTT in Spain. In Luca Barra, Susanne Eichner, Matteo Marinello, Emiliano Rossi, & Anne-Katrin Weber (Eds.), Unlocking Television Archives in the Digital Era. 16th Media Mutations International Conference (pp. 165-175). Media Mutations Publishing. https://doi.org/10.66062/LTBU5713