"Hello, is the Mayor Here?" Local Politics in Turin Private Broadcasting. The Case of Videogruppo Piemonte

Authors

Riccardo Fassone
University of Turin image/svg+xml
Paola Zeni
University of Turin image/svg+xml

Synopsis

This paper explores the role of the local broadcaster Videogruppo Piemonte in shaping political communication and civic discourse in Turin between 1976 and 1990. Based on a range of sources – including audiovisual materials, internal documents, and oral interviews – retrieved from an informal and partially dispersed archive, the study reconstructs the channel’s editorial orientation and its efforts to position itself as a public service platform at the local level. Particular attention is devoted to the program The City Calls – The Mayor Answers, a weekly live show that enabled direct interaction between citizens and political institutions through call-in participation. 

The case of Videogruppo exemplifies the cultural and political relevance of minor broadcasters within Italy’s decentralised media ecology, as well as the challenges and opportunities tied to researching their legacy. By engaging with fragmentary yet rich archival traces, the paper highlights the value of unofficial and informal sources in documenting alternative forms of civic and political communication. 

Author Biographies

Riccardo Fassone, University of Turin

Riccardo Fassone is associate professor at the University of Turin, where he teaches Digital Media History and Video Game History and Theory. His research areas are the analysis of play within media, the relation between video games and other media, and popular film. He is the author of Every Game is an Island (Bloomsbury, London 2017), Cinema e videogiochi (Carocci, Rome 2017), and co-author of Fictional Games (with Stefano Gualeni, Bloomsbury, London 2023). He is among the founders of GAME – The Italian Journal of Game Studies, and also works as a game designer. 

Paola Zeni, University of Turin

Paola Zeni is post-doc research fellow at the Department of Humanities of the University of Turin, where she collaborates on the national research project Survey on the Community of Screenwriters in the Italian Audiovisual Industry (PRIN 2022). Her work focuses on film stardom and acting, and she has also been part of the project ATLas. Atlas of Local Television (PRIN 2020). She co-edited Sotto queste forme quasi infinite (with Francesca Cecconi and Caterina Diotto, Mimesis, Milan-Udine 2021) and is the author of L’amazzone bianca. Luisa Ferida attrice e diva dell’Italia fascista (Mimesis, Milan-Udine 2022) and Glamour and Pleasure. Bridgerton e la reinvenzione del period drama (Infinito, Formigine 2025).

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Published

February 25, 2026

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Riccardo Fassone, & Paola Zeni. (2026). "Hello, is the Mayor Here?" Local Politics in Turin Private Broadcasting. The Case of Videogruppo Piemonte. In Luca Barra, Susanne Eichner, Matteo Marinello, Emiliano Rossi, & Anne-Katrin Weber (Eds.), Unlocking Television Archives in the Digital Era. 16th Media Mutations International Conference (pp. 45-52). Media Mutations Publishing. https://doi.org/10.66062/CFNJ4297